Effective Date: [16/02/2026]
Company Name: [Kal Mass Media LLP]
Website: [fractional.kalmassmedia.com]

1. Purpose

This Advertising & Marketing Compliance Policy establishes internal standards to ensure that all promotional, marketing, and advertising activities conducted by the LLP are:

Truthful
Transparent
Non-misleading
Legally compliant
Ethically responsible

The LLP is committed to responsible communication in all investor-facing materials.

2. Scope

This policy applies to:

Website content
Property listing pages
Social media posts
Digital ads (Google, Meta, etc.)
Print advertisements
WhatsApp / SMS campaigns
Email marketing
Influencer promotions
Event presentations
Sales team communications

All representatives must comply.

3. No Guaranteed Returns Policy

The LLP strictly prohibits:

Use of phrases like “Guaranteed Returns”
“Assured Income” unless legally structured and documented
“Fixed Monthly Income”
“Risk-Free Investment”
“Double Your Money” claims
Any statement implying guaranteed appreciation

All rental or income projections must include:

Clear disclaimers
“Illustrative only” language
Market risk acknowledgment

4. Fair Representation of Property

Marketing materials must:

Accurately describe property status (ready, under construction, leased, etc.)
Avoid exaggerated claims
Clearly state if images are artistic impressions
Avoid misleading floor plan representations

Property features must not be overstated.

5. Clear Risk Disclosure Requirement

Every property listing must include:

A Property Listing Disclaimer
Risk Disclosure reference
Statement that units are co-ownership rights
Clarification that units are not securities

Important disclaimers must not be hidden in fine print.

6. Prohibition on Misclassification

The LLP shall not market fractional units as:

Investment schemes
Deposit products
NBFC products
Bank-like instruments
Mutual fund alternatives
Government-backed investments

All marketing must clearly state the nature of co-ownership.

7. Sales Team Conduct Rules

Sales personnel and marketing partners must not:

Provide verbal guarantees
Promise buy-back unless contractually approved
Misstate resale timelines
Downplay risks
Pressure investors with false urgency

All communication must align with written documentation.

8. Influencer & Affiliate Compliance

If influencers or affiliates promote properties:

They must disclose promotional relationship
They must not promise returns
They must use approved marketing scripts
They must include required disclaimers

The LLP reserves the right to remove non-compliant affiliates.

9. Financial Projections Guidelines

If financial illustrations are used:

They must:

Be labeled as “Illustrative Example Only”
Include expense deductions
Include vacancy assumptions (if rental example)
Include market risk disclaimer
Avoid presenting projections as guarantees

10. Approval Process for Marketing Materials

All new marketing material must be:

Reviewed internally
Verified for legal consistency
Approved by authorized partner before publication

Unapproved materials are prohibited.

11. Record Keeping

The LLP may maintain records of:

Advertisements
Campaign creatives
Sales scripts
Investor communication materials

This ensures regulatory audit readiness.

12. Complaint Handling

If a marketing-related complaint arises:

It will be reviewed internally
Corrective action may be taken
Misleading material may be withdrawn
Sales personnel may face disciplinary action

13. Consequences of Non-Compliance

Violation of this policy may result in:

Suspension of marketing rights
Termination of sales partnership
Legal action
Regulatory reporting (if required)

Mandatory Marketing Disclaimer (Standard Version)

Use this in ads and brochures:

Fractional units represent co-ownership rights in immovable property and are not securities or guaranteed return products. Market risks and liquidity limitations apply. Please review all legal documents before investing.

Short Version (For Social Media Ads)

Co-ownership in real estate. Not a guaranteed return product. Risks apply.